Obsessed with shipping products people actually use

Student Lifecycle CRMOperating system for study-abroad agencies

2026

Challenge An education agency's enquiries, applications, and fees scatter across WhatsApp, spreadsheets, and inboxes — and every dropped follow-up is a lost enrolment.

Product Design Full-Stack AI

Role Designed and built the whole platform — lead capture → counselling → applications → visa → payments — with automatic lead-allotment, a 7-stage pipeline, and live counsellor performance.

Team-Execution OSA standup that maintains the tracker itself

2026

Challenge Teams forget to update the tracker and managers nag for status — so boards rot and blockers surface too late.

Product Design Full-Stack AI

Role Built the conversational execution layer: an assistant that turns plain-language updates into a live board, plus a manager-private, score-free coaching rollup.

Club & Membership OSRun a members' club on one system

2026

Challenge Clubs run on disconnected tools — a POS that ignores inventory, dues in spreadsheets — so stock walks out and revenue quietly leaks.

Product Design Full-Stack

Role Built membership, multi-outlet POS, recipe-linked inventory, procurement, and a derived accounting view as one connected, audit-grade operation.

Exam-Readiness PlatformAI-coached test preparation

2026

Challenge Test-prep is a black box — students grind through generic practice with no idea where they're weak, and human band-scoring is slow and expensive.

Product Design Full-Stack AI

Role Built reading, listening, writing, and speaking practice with instant AI band-scoring, a personalised study plan, and progress analytics.

Social-Content Co-PilotA personal-brand ghostwriter

2026

Challenge Leaders know consistent content compounds — and almost none keep it up, because writing in your own voice, on schedule, is real work.

Product Design Full-Stack AI

Role Built a chat-first workbench that learns your voice from your own posts, then drafts, schedules, and publishes — approval-gated and compliance-safe.

Personal-Finance AppA personal CFO in your pocket

2026

Challenge Most money apps are passive ledgers — they show what happened and leave you to figure out what to do next.

Product Design Mobile AI

Role Designed a mobile personal-CFO: role-based onboarding, a complete money cockpit, and an AI advisor that turns transactions into clear decisions.

Cinematic Marketing SiteHigh-conversion studio landing

2026

Challenge Most studio sites read like a template and quietly lose the premium clients they were built to attract.

Brand Web Motion

Role Designed and built an immersive, motion-driven one-page site engineered to sell taste and convert visitors into projects.

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